Fishing Lures
The BaitFuel Injector Kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic you fish with.
Nichols Ben Parker Magnum Spoon, an 8-inch chrome-finished lure, dominates summer ledges. Proven in 2014 tournaments, it features a 3/0 treble with Flashabou and a Spro Power Swivel for enhanced action.
Nichols Bass Mafia Larry Spoon, designed by Chris Zaldain, targets big fish with its wide body and cradling action. Features detailed scale patterns, sharp dressed treble hook, ball bearing swivel, and heavy-duty split ring.
Designed and tested by Bassmaster Opens champion, Ben Milliken, along with the 6th Sense team, the 6th Sense Hangover Swimbait was built to be the best line-through swimbait on the market. Engineered with 3 different internal weight variations.
The Dixie Jet Falcon Spoon has 3 sharp VMC treble hooks for better hook-ups and the chance to catch multiple fish when they're aggressively schooling.
The Counter Back Spoon offers a unique backslide fall, with a ball-bearing swivel and feathered treble hook, available in natural, two-sided color patterns.
The Jack Hammer's low center of gravity head, flat bottom, and strong blade ensure quick vibrations and a lifelike side-to-side hunting action.
The Nichols Ben Parker Mini Magnum Flutter Spoon 6.5” offers a smaller size with the same action and attraction as the original. Equipped with a 3/0 Trokar treble, Flashabou, Spro Power Swivel, and Worth split rings, it targets big fish on deep ledges.
6th Sense Magnum Sonar Spoon 170 targets larger offshore fish with a flat, erratic fall. Premium paint, sharp rust-resistant treble, and hand-tied tail feather. Ideal for quick catches, weeding out smaller fish.
The Daingerous Swimbait leans on its incredibly lifelike profile and characteristics such as molded gill rakers, mandibles, and fins that combine to draw rod-jarring strikes from scale-busting bass.
The Provoke series of jerkbaits were designed by our top pros with many key ingredients in mind.
The YUMbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel.
This swimbait can be used in many different applications, but it will shine for open water fishing around docks, sea walls, and mid-water column fishing on forward facing sonar.
Featuring a pre-rigged hassle-free harness and hook retention clip to keep the treble hook secured to the belly, the body and keeling harness design prevent blowouts and keep the CullShad running true even at fast retrieve speeds.
The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths.
Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering a realistic, baitfish-mimicking presentation, versus traditional topwaters.
The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic action that gives the angler the best of both worlds in swimbaiting and cranking.
The Bill Lewis Scope-Stik 100 sets a new jerkbait standard with vivid colors, 3D details, a weight transfer system, and Mustad hooks for top-tier performance.
Fitted with three refillable cartridges to supercharge all your soft plastics, the Scent Injector Refill Kit includes a scientifically proven fish-attractant that’s engineered to call fish from great distances and keep them holding on longer.
The RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling hunting action
Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package.
Nichols Bass Mafia Larry Spoon, designed by Chris Zaldain, targets big fish with its wide body and cradling action. Features detailed scale patterns, sharp dressed treble hook, ball bearing swivel, and heavy-duty split ring.
Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.
