The Fat Swing Impact has a distinct swinging action that fish find irresistible. It is also made with a special dual-injection molding process, which combines two different salted plastics and gives it a well-balanced action at any speed.

Based off of a 3D scan of a real bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal.

Designed and tested by Bassmaster Opens champion, Ben Milliken, along with the 6th Sense team, the 6th Sense Hangover Swimbait was built to be the best line-through swimbait on the market. Engineered with 3 different internal weight variations.

This swimbait can be used in many different applications, but it will shine for open water fishing around docks, sea walls, and mid-water column fishing on forward facing sonar.

Featuring a pre-rigged hassle-free harness and hook retention clip to keep the treble hook secured to the belly, the body and keeling harness design prevent blowouts and keep the CullShad running true even at fast retrieve speeds.

A game-changing soft swimbait designed in collaboration with pro angler Chris Zaldain, the Bass Mafia Daingerous Loaded Swimbait 6" is engineered to dominate open waters and trigger strikes, especially around big targets.

The Daingerous Swimbait leans on its incredibly lifelike profile and characteristics such as molded gill rakers, mandibles, and fins that combine to draw rod-jarring strikes from scale-busting bass.

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.

The Sierra Trout and Panfish Series is a new addition for 2021. This series was built strictly because of dealer and angler requests. Trout fishing in many parts of the country is huge, from mountain streams and rivers to many lakes.

Backed by angler demand and the growing popularity of bait finesse fishing (BFS), the Dobyns Sierra Ultra Finesse Casting Rods are designed for using 2-8lb fishing lines and throwing lures as light as 1/16oz to target bass, panfish, crappie, and trout.

A showstopper in and out of the saddle, our Gallup boot combines the best of style and performance. Made of beautifully crafted exotic leathers

IN-STORE PURCHASE ONLY!

Mini-Mag® remains one of our most popular 22 Long Rifle loads, offering unbeatable accuracy, high velocities, flat trajectories and superior reliability.

IN-STORE PURCHASE ONLY!

The all-new 2023 Phase4 is our most efficient hunting system to date. This year we challenged ourselves to innovate at the leading edge of what physics will allow in a hunting bow.

Beefy and substantial, the Bomber Belt maintains altitude for your pants and heavy accessories. The torsionally rigid 1 5/8” construction is ideal for firearm and bear spray carry.

This blued steel, 12-round, .380 Auto Genuine Ruger® Factory Magazine is compatible with the LCP® MAX.

A 21-round extended magazine for the SIG SAUER P320-M17/M18. Also fits all full-size P320 pistols.

Iso-Chill fabric helps disperse body heat, making it feel cool to the touch

On or off the water, you'll wear this gear. It's light, stretchy, dries quick—oh, and it's ridiculously comfortable too.