Swimbait Fishing Lures

The Blip Minnow features a unique tail for natural movement and a hexagonal core body for a realistic presentation. It stands out in all conditions and releases enhanced BaitFuel for a stronger scent trail, attracting more fish.

The Rapala Crush City Mayor Swimbait, designed by pro Jacob Wheeler, has a flat-sided body and boot tail that creates a subtle kick, ideal for attracting bass.

The Daingerous Swimbait leans on its incredibly lifelike profile and characteristics such as molded gill rakers, mandibles, and fins that combine to draw rod-jarring strikes from scale-busting bass.

The Fat Swing Impact has a distinct swinging action that fish find irresistible. It is also made with a special dual-injection molding process, which combines two different salted plastics and gives it a well-balanced action at any speed.

Designed and tested by Bassmaster Opens champion, Ben Milliken, along with the 6th Sense team, the 6th Sense Hangover Swimbait was built to be the best line-through swimbait on the market. Engineered with 3 different internal weight variations.

Featuring a pre-rigged hassle-free harness and hook retention clip to keep the treble hook secured to the belly, the body and keeling harness design prevent blowouts and keep the CullShad running true even at fast retrieve speeds.

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers

The Xzone Pro Series Finesse Slammer excels on drop shots, shakey heads, and more, with lifelike colors perfect for tough bites and finesse techniques.

The Xzone Lures Pro Series Swammer Swimbait excels in catching bass, pike, musky, lake trout, and walleye, whether on flats, deep waters, or through the ice.

This swimbait can be used in many different applications, but it will shine for open water fishing around docks, sea walls, and mid-water column fishing on forward facing sonar.