BERKLEY

Berkley Forward Braid, with longitudinal construction, offers durability, smooth handling, and abrasion resistance. Its thin diameter enhances casting precision and sensitivity for forward-facing sonar, ideal for long presentations.

Featuring a pre-rigged hassle-free harness and hook retention clip to keep the treble hook secured to the belly, the body and keeling harness design prevent blowouts and keep the CullShad running true even at fast retrieve speeds.

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently.

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Berkley PowerBait makes novice anglers good and good anglers great!