Collection

Fitted with three refillable cartridges to supercharge all your soft plastics, the Scent Injector Refill Kit includes a scientifically proven fish-attractant that’s engineered to call fish from great distances and keep them holding on longer.

The BaitFuel Injector Kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic you fish with.

The War Eagle Night Time Spinnerbait features a single, large, black Colorado blade and a rattle chamber that produces a heavy thump and sound to call in hunting nighttime bass.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Built with a light wire frame and a Colorado/Willow blade configuration, the War Eagle River Rat Colorado Willow Spinnerbait produces an ultra hard thumping vibration and tremendous flash that gains the attention of hungry bass in every direction.

The War Eagle Gold Spinnerbaits feature a versatile Colorado and Willow blade combo - providing a seductive blend of vibration and flash.

These War Eagle Gold Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a light 24K gold plated super stainless wire for better vibration.

Built for Speed, balanced to perfection, and ready to fish right out of the package, they track true no matter how fast you want to retrieve them

War Eagle Nickel Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a super stainless wire for better vibration. Quality components are the reason why this is one of the most productive spinnerbaits on the market.

The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on plane.

Built for covering water and finding bass, the Booyah Mobster Swimjig is an all-terrain swimjig that is perfect for all types of shallow water cover.

The Boo Jig uses 50 strands of high quality silicone material to produce full, thick skirts so you can fish the jig right out of the package or trim it and thin it to whatever configuration you prefer.

The Booyah Baby Boo Jig does not have a rattle, which can make all the difference around heavily-pressured fish. Built using an ultra-fine, 60-strand silicone skirting, the Boooyah Baby Boo Jig moves through the water with a fluid, pulsing action.

The Curado 200 M Casting Reel features a MGL Spool III, which reduces start-up inertia for unparalleled casting performance, especially when targeting trophy caliber fish with large baits like umbrella rigs, big jigs, deep cranks, and oversized frogs.

The Fat Swing Impact has a distinct swinging action that fish find irresistible. It is also made with a special dual-injection molding process, which combines two different salted plastics and gives it a well-balanced action at any speed.

Based off of a 3D scan of a real bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal.

Designed and tested by Bassmaster Opens champion, Ben Milliken, along with the 6th Sense team, the 6th Sense Hangover Swimbait was built to be the best line-through swimbait on the market. Engineered with 3 different internal weight variations.

This swimbait can be used in many different applications, but it will shine for open water fishing around docks, sea walls, and mid-water column fishing on forward facing sonar.

Featuring a pre-rigged hassle-free harness and hook retention clip to keep the treble hook secured to the belly, the body and keeling harness design prevent blowouts and keep the CullShad running true even at fast retrieve speeds.

A game-changing soft swimbait designed in collaboration with pro angler Chris Zaldain, the Bass Mafia Daingerous Loaded Swimbait 6" is engineered to dominate open waters and trigger strikes, especially around big targets.

The Daingerous Swimbait leans on its incredibly lifelike profile and characteristics such as molded gill rakers, mandibles, and fins that combine to draw rod-jarring strikes from scale-busting bass.

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.

The Sierra Trout and Panfish Series is a new addition for 2021. This series was built strictly because of dealer and angler requests. Trout fishing in many parts of the country is huge, from mountain streams and rivers to many lakes.

Backed by angler demand and the growing popularity of bait finesse fishing (BFS), the Dobyns Sierra Ultra Finesse Casting Rods are designed for using 2-8lb fishing lines and throwing lures as light as 1/16oz to target bass, panfish, crappie, and trout.

The result of decades of tournament experience (and success) amassed by the West’s all-time leading money winner, the Champion Extreme Series delivers the ultimate in sensitivity, strength, weight and balance.

The result of decades of tournament experience (and success) amassed by the West’s all-time leading money winner, the Champion Extreme Series delivers the ultimate in sensitivity, strength, weight and balance.

Setting the new standard for sensitivity, strength, weight and balance, the new Dobyns Champion XP Spinning Rods feature the same winning blanks as the original Champion Series and now come equipped with premium Fuji guides.

The new Dobyns Champion XP Casting Rods set the new standard for sensitivity, strength, weight and balance. Featuring the same winning blanks as the original Champion Series, the Champion XP Series now come equipped with premium Fuji guides.

Built to highlight new materials and slightly faster tapers, the Dobyns Kaden Spinning Rods have been thoroughly “fish tested” by Dobyns customers to ensure the best possible performance.

Born out of angler demand for more full handle models and some slightly faster actions, the Dobyns Kaden Casting Rods utilize cutting-edge materials that enhance overall performance across the board.

From the powerful, high modulus graphite blanks that are performance balanced to ensure maximum sensitivity to the high quality guides secured with Kevlar wrapping, the Fury Series has the essential features that serious anglers demand - at a great price.

From the powerful, high modulus graphite blanks that are performance balanced to ensure maximum sensitivity to the high quality guides secured with Kevlar wrapping, the Fury Series has everything you need - at a great price.

ACC Crappie Stix Green Series Trolling Rods. ACC Crappie Stix was founded by Andy Lehman in his hometown of Mount Vernon, IL in 2014. The early years were hard, but Andy stuck with it, working a day job and guiding up until 2019.

ACC Crappie Stix Green Series Dock Shooting Rods. ACC Crappie Stix was founded by Andy Lehman in his hometown of Mount Vernon, IL in 2014. The early years were hard, but Andy stuck with it, working a day job and guiding up until 2019.

Falcon Lowrider Casting Rods
When first introduced in 1995, Falcon’s LowRider series defied convention by using small, single-footed, rod guides. These guides also sat lower, resting much closer to the blank.

ACC Crappie Stix Green Series Super Grips. The go to Crappie rod for the serious Crappie fisherman. Lightweight, strong backbone and insane sensitivity come together for the perfect combination of weight and strength. .