Collection

The Boo Jig uses 50 strands of high quality silicone material to produce full, thick skirts so you can fish the jig right out of the package or trim it and thin it to whatever configuration you prefer.

The Booyah Baby Boo Jig does not have a rattle, which can make all the difference around heavily-pressured fish. Built using an ultra-fine, 60-strand silicone skirting, the Boooyah Baby Boo Jig moves through the water with a fluid, pulsing action.

The Curado 200 M Casting Reel features a MGL Spool III, which reduces start-up inertia for unparalleled casting performance, especially when targeting trophy caliber fish with large baits like umbrella rigs, big jigs, deep cranks, and oversized frogs.

The Fat Swing Impact has a distinct swinging action that fish find irresistible. It is also made with a special dual-injection molding process, which combines two different salted plastics and gives it a well-balanced action at any speed.

Based off of a 3D scan of a real bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal.

Designed and tested by Bassmaster Opens champion, Ben Milliken, along with the 6th Sense team, the 6th Sense Hangover Swimbait was built to be the best line-through swimbait on the market. Engineered with 3 different internal weight variations.

This swimbait can be used in many different applications, but it will shine for open water fishing around docks, sea walls, and mid-water column fishing on forward facing sonar.

Featuring a pre-rigged hassle-free harness and hook retention clip to keep the treble hook secured to the belly, the body and keeling harness design prevent blowouts and keep the CullShad running true even at fast retrieve speeds.

A game-changing soft swimbait designed in collaboration with pro angler Chris Zaldain, the Bass Mafia Daingerous Loaded Swimbait 6" is engineered to dominate open waters and trigger strikes, especially around big targets.

The Daingerous Swimbait leans on its incredibly lifelike profile and characteristics such as molded gill rakers, mandibles, and fins that combine to draw rod-jarring strikes from scale-busting bass.

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.

The Sierra Trout and Panfish Series is a new addition for 2021. This series was built strictly because of dealer and angler requests. Trout fishing in many parts of the country is huge, from mountain streams and rivers to many lakes.