Fishing Hard Lures

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BERKLEY MONEY BADGER 4

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks!

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more c...

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TOAD THUMPER SWAMPER WALKIN FROG

The Swamper is constructed with our specially formulated Super Soft material and Zero line contour body that provides superior collapsibility and hookup ratio while also alleviating the rigidness of straight lines.

The Swamper is constructed with our specially formulated Super Soft material and Zero line contour b...

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TOAD THUMPER POPPIN' FROG

The specially angled nose and flat belly is designed to come up and over cover while preventing body roll that is seen on keeled belly frogs

The specially angled nose and flat belly is designed to come up and over cover while preventing body...

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6TH SENSE HYBRID SWIMCRANK D1 (1ft. Diver)

The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic action that gives the angler the best of both worlds in swimbaiting and cranking.

The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic...

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6TH SENSE FLAT FINESSE F4

This flat sided crankbait’s internal weight transfer system gives you the ability to make those long casts to help you cover more water or pinpoint accurate casts when the situation calls for it.

This flat sided crankbait’s internal weight transfer system gives you the ability to make those lo...

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6TH SENSE SPLASHBACK POPPER 70MM

Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking the dog' an easy task.

Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with eas...

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BOOYAH BUZZBAIT 3/8 OZ

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package.

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, ...

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BOOYAH BUZZBAIT 1/4 OZ

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package.

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, ...

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BOOYAH BUZZBAIT 1/2 OZ

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package.

The BOOYAH Buzz is made with premium hard coat paint, extra large 3D red eyes and flared red gills, ...

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6TH SENSE DUKE 65

The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve.

The unique wide head design gives the Duke a tighter vibration while also displacing water giving it...

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6TH SENSE PROVOKE 106 DEEP -

The Provoke series of jerkbaits were designed by our top pros with many key ingredients in mind.

The Provoke series of jerkbaits were designed by our top pros with many key ingredients in mind....

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BANDIT 100

Bandit Series 100 crankbaits feature a medium-width wiggle and super snag-deflection properties. The 100 Series dives to almost 5-feet on a long cast with 10-lb line.

Bandit Series 100 crankbaits feature a medium-width wiggle and super snag-deflection properties. The...

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STRIKE KING CHICK MAGNET FLATSIDE

The flat-sided crankbait is back, and its moving with a Tennessee swagger.

The flat-sided crankbait is back, and its moving with a Tennessee swagger....

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STRIKE KING CHICK MAGNET FLATSIDE JR

Built to dive 4-6 feet, the Chick Magnet Jr is a downsized version of the award-winning Chick Magnet that was introduced by Strike King in 2021

Built to dive 4-6 feet, the Chick Magnet Jr is a downsized version of the award-winning Chick Magnet...

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SPRO RkCrawler 55 Crankbait

The RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling hunting action

The RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling huntin...

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SPRO RkCRAWLER 50 DD -

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package.

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive de...

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BERKLEY CLICKIN' FRITTSIDE 9 SPECIAL RED CRAW

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)...

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BERKLEY CLICKIN' FRITTSIDE 9 RED SPRING CRAW

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)...

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BERKLEY CLICKIN' FRITTSIDE 9 BLACK CHARTREUSE

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)...

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BERKLEY CLICKIN' FRITTSIDE 5 BUGGIN' MIDNIGHT PEARL

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)...

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BERKLEY CLICKIN' FRITTSIDE 5 BUGGIN' GHOST MORNING DAWN

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)...

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BOOYAH PAD CRASHER SHAD FROG

The BOOYAH Pad Crasher 1/2 oz is strong enough to handle the violent bass bites, but light enough to not get tangled in weeds.

The BOOYAH Pad Crasher 1/2 oz is strong enough to handle the violent bass bites, but light enough to...

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BOOYAH PAD CRASHER JR ALBINO

The BOOYAH Pad Crasher Jr. hollow body frog is shaped like its big brother, the BOOYAH Pad Crasher, but with a smaller profile that produces less commotion on top.

The BOOYAH Pad Crasher Jr. hollow body frog is shaped like its big brother, the BOOYAH Pad Crasher, ...

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BOOYAH PAD CRASHER JR CRICKET FROG

The BOOYAH Pad Crasher Jr. is shaped like its big brother the BOOYAH Pad Crasher, but half the size allowing for lighter treads and smaller profile. The Pad Crasher Jr. still has enough weight to use on bait-casting gear.

The BOOYAH Pad Crasher Jr. is shaped like its big brother the BOOYAH Pad Crasher, but half the size ...

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