SOFT PLASTICS

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The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a custom “heavy” soft plastic formula that allows it to be fished weightless yet cast great and fall fast.

The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a cus...

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BERKLEY POWERBAIT® MAXSCENT FLATNOSE MINNOW

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple ...

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GOOGAN HAPPY TRAILER

The all new Googan Baits Happy Trailer delivers a cutting-edge design to provide an unmatched level of versatility on the water.

The all new Googan Baits Happy Trailer delivers a cutting-edge design to provide an unmatched level...

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BABY PACA CRAW

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B Bug Creature Bait

Primarily used for heavy-duty flipping applications, the B Bug is also highly effective when dragged along the bottom with a Texas or Carolina rig, used as a jig trailer, or thrown weightless for an ultra-slow rate of fall in shallow cover.

Primarily used for heavy-duty flipping applications, the B Bug is also highly effective when dragged...

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5" PACA CRAW

Buzz it, swim it, jig it, flip it, pitch it, the Paca Craw creates a helicopter effect that slows the descent and can be deployed using a variety of rigging methods.

Buzz it, swim it, jig it, flip it, pitch it, the Paca Craw creates a helicopter effect that slows th...

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ZOOM 6" LIZARD WATERMELON RED

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics.

The best-selling lizard of all time attained that status for good reason. The six-inch size will cat...

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Big Booper Swimming Worm

Featuring a long and slender worm profile with an oversized U-shaped tail, the Netbait Big Bopper Swimming Worm delivers strong vibrations as it moves through the water to excel with Carolina-rigs, Texas-rigs, or weightless presentations.

Featuring a long and slender worm profile with an oversized U-shaped tail, the Netbait Big Bopper Sw...

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7" C-MAC Curly Tail Worm

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profile is great for the dog days of summer, and even night fishing.

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profil...

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11" C-MAC Curly Tail Worm

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profile is great for the dog days of summer, and even night fishing.

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profil...

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YUM 5" Dinger Stickbaits

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pi...

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TOAD THUMPER BAD CRAW

Bad Craw is built to mimic the natural action of a cray fish and features a highly detailed body.

Bad Craw is built to mimic the natural action of a cray fish and features a highly detailed body....

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GOOGAN LOVE GRUB

Googan Baits Love Grub was created to fill the gap between a trailer and a conventional grub-style soft bait. Its tapered ribbed texture displaces both water and sediment to attract strikes in all presentations.

Googan Baits Love Grub was created to fill the gap between a trailer and a conventional grub-sty...

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ZOOM SUPER FLUKE 5" WHITE ICE 10PK

Deep belly features a hook slot and forked tail helps it to swoop and glide

Deep belly features a hook slot and forked tail helps it to swoop and glide...

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BERKLEY POWERBAIT® POWERSTINGER 3.5"

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding tec...

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GOOGAN SLIZZARD

The newly engineered segmented body allows the Slizzard to articulate a life-like movement creating an irresistible presentation from the fall through the entire retrieve.

The newly engineered segmented body allows the Slizzard to articulate a life-like movement creatin...

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ZOOM BRUSH HOG 6" GREEN PUMPKIN MAGIC 8PK

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast f...

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ZOOM BRUSH HOG 6" WATERMELON RED 8PK

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast f...

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ZOOM UV SPEED WORM 6" JUNEBUG 15PK

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for maximum water disturbance.

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the...

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FLAT SIDED SHAD

The nose of the Flat Sided Shad is molded with a bulky head that makes it perfect for nose hooking or disguising the eye of your preferred finesse hook.

The nose of the Flat Sided Shad is molded with a bulky head that makes it perfect for nose hooking o...

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DRIFTER MINNOW

Developed in a lab and proven on the water, BaitFuel soft plastics have been scientifically engineered and proven to increase your catch rate by dispersing an enticing scent cloud that accurately mimics the smell and taste of real prey.

Developed in a lab and proven on the water, BaitFuel soft plastics have been scientifically engineer...

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BF TOAD

Made using the finest hand-poured plastics and injected with BaitFuel’s X55 scent formula, BF Toads are supercharged with Fish Active Scent Technology to provoke key predator feeding instincts, stimulate more bites, and encourage fish to hold on longer.

Made using the finest hand-poured plastics and injected with BaitFuel’s X55 scent formula, BF Toad...

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6TH SENSE BOOSA 6.5 SHAKEY WORM

Our 6th Sense Pro Team set out with the intention to design and develop a worm that has more action, the perfect shape and size, while being unique to the market.

Our 6th Sense Pro Team set out with the intention to design and develop a worm that has more action,...

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RAPALA CRUSHCITY NED BLT™ 3"

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE m...

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