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The Xzone Lures Pro Series Blitz Worm features a centerline for perfect rigging, infused with salt and a secret scent formula for added attraction.

The Xzone Lures Pro Series Blitz Worm features a centerline for perfect rigging, infused with salt a...

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X-ZONE Pro Series Finesse Slammer

The Xzone Pro Series Finesse Slammer excels on drop shots, shakey heads, and more, with lifelike colors perfect for tough bites and finesse techniques.

The Xzone Pro Series Finesse Slammer excels on drop shots, shakey heads, and more, with lifelike col...

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X-ZONE Whiplash Shad Soft Jerkbait

The Xzone Whiplash Shad shines weightless on an EWG hook, delivering erratic, natural action. Its baitfish patterns blur the line between real and artificial.

The Xzone Whiplash Shad shines weightless on an EWG hook, delivering erratic, natural action. Its ba...

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X-ZONE Pro Series Slammer

The X-zone Pro Series Original Slammer mimics various bass forage and excels on multiple rigs, delivering success for smallmouth and largemouth anglers across North America.

The X-zone Pro Series Original Slammer mimics various bass forage and excels on multiple rigs, deliv...

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X-ZONE Pro Series Muscle Back Craw

The Muscle Back Craw is versatile for various techniques, salt-infused, scented for fish retention, and available in many colors to match the hatch.

The Muscle Back Craw is versatile for various techniques, salt-infused, scented for fish retention, ...

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Z-MAN Trd Crawz 6pk

The Z-Man TRD Crawz features a gliding fall, buoyant claws that float in a defensive crawfish posture, and a lifelike design perfect for finesse fishing.

The Z-Man TRD Crawz features a gliding fall, buoyant claws that float in a defensive crawfish postur...

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Z-MAN Trd Bugz 6pk

The Z-Man TRD Bugz, a downsized creature bait, is ideal for Ned-rigs or subtle presentations, perfect for enticing bites when fish are finicky.

The Z-Man TRD Bugz, a downsized creature bait, is ideal for Ned-rigs or subtle presentations, perfec...

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ARMOR SHAD

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BF TOAD

Made using the finest hand-poured plastics and injected with BaitFuel’s X55 scent formula, BF Toads are supercharged with Fish Active Scent Technology to provoke key predator feeding instincts, stimulate more bites, and encourage fish to hold on longer.

Made using the finest hand-poured plastics and injected with BaitFuel’s X55 scent formula, BF Toad...

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BABY PACA CRAW

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B Bug Creature Bait

Primarily used for heavy-duty flipping applications, the B Bug is also highly effective when dragged along the bottom with a Texas or Carolina rig, used as a jig trailer, or thrown weightless for an ultra-slow rate of fall in shallow cover.

Primarily used for heavy-duty flipping applications, the B Bug is also highly effective when dragged...

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7" C-MAC Curly Tail Worm

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profile is great for the dog days of summer, and even night fishing.

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profil...

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5" PACA CRAW

Buzz it, swim it, jig it, flip it, pitch it, the Paca Craw creates a helicopter effect that slows the descent and can be deployed using a variety of rigging methods.

Buzz it, swim it, jig it, flip it, pitch it, the Paca Craw creates a helicopter effect that slows th...

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11" C-MAC Curly Tail Worm

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profile is great for the dog days of summer, and even night fishing.

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profil...

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BOOYAH Mobster Swim Jig

Built for covering water and finding bass, the Booyah Mobster Swimjig is an all-terrain swimjig that is perfect for all types of shallow water cover.

Built for covering water and finding bass, the Booyah Mobster Swimjig is an all-terrain swimjig that...

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6TH SENSE BOOSA 6.5 SHAKEY WORM

Our 6th Sense Pro Team set out with the intention to design and develop a worm that has more action, the perfect shape and size, while being unique to the market.

Our 6th Sense Pro Team set out with the intention to design and develop a worm that has more action,...

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CUPPED WATERFOWL DECOY LINE ADJUSTERS

Cuppped Waterfowl’s Decoy Line Adjusters come in a 12 pack that feature no metail to avoid rusting and last a lifetime.

Cuppped Waterfowl’s Decoy Line Adjusters come in a 12 pack that feature no metail to avoid rusting...

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6TH SENSE BOOSA RIBBON TAIL 9.6"

8 Pack

8 Pack...

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BERKLEY SWIM JIG 1/4OZ

From the thick mats of the deep south, all the way to sparse weed beds of northern rivers and beyond, the Berkley® Swim Jig’s pointed head design stays on keel while effortlessly coming through a variety of vegetation

From the thick mats of the deep south, all the way to sparse weed beds of northern rivers and beyond...

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