Lures

IN-STORE PURCHASE ONLY! - Beginner or pro, this bait does the work on its own, so a beginner can have a high precision bait from the get-go, or a pro can use this as their secret weapon to snag a big bag for the weigh-in.

The wait is over… The Draw 6.5 is here. This smaller version of the glide bait co-designed with world renowned angler, Bassmaster Open champion, and avid swimbait fisherman, Ben Milliken.

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish.

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a 4-piece body that produces a life-like swimming action.

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a 4-piece body that produces a life-like swimming action.

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a 4-piece body that produces a life-like swimming action.

The BaitFuel Injector Kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic you fish with.

Designed to swim on a slow to medium retrieve, the Flow Glider can dart and turn with the flick of the reel handle to entice followers.

The Trace 5” is the little brother to one of the best multi-jointed swimbaits on the market. The Trace stands alone when it comes to action and functionality.

Designed and tested by Bassmaster Opens champion, Ben Milliken, along with the 6th Sense team, the 6th Sense Hangover Swimbait was built to be the best line-through swimbait on the market. Engineered with 3 different internal weight variations.

Designed by Elite Series pro angler Bryan New, the Sashimmy Swimmer's three joint construction and four hard plastic section create a unique "S" swimming action when retrieved

A game-changing soft swimbait designed in collaboration with pro angler Chris Zaldain, the Bass Mafia Daingerous Loaded Swimbait 6" is engineered to dominate open waters and trigger strikes, especially around big targets.

Exclusive patented ChatterBait® bladed swim jig design and stainless hex-shaped ChatterBlade®

Exclusive patented ChatterBait® bladed swim jig design and stainless hex-shaped ChatterBlade®

This swimbait can be used in many different applications, but it will shine for open water fishing around docks, sea walls, and mid-water column fishing on forward facing sonar.

Featuring a pre-rigged hassle-free harness and hook retention clip to keep the treble hook secured to the belly, the body and keeling harness design prevent blowouts and keep the CullShad running true even at fast retrieve speeds.

The Daingerous Swimbait leans on its incredibly lifelike profile and characteristics such as molded gill rakers, mandibles, and fins that combine to draw rod-jarring strikes from scale-busting bass.

The Provoke series of jerkbaits were designed by our top pros with many key ingredients in mind.

The through head design features a durable dowel-eliminating blade break off.

The through head design features a durable dowel-eliminating blade break off.

The YUMbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel.

The YUMbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel.

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths.

Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering a realistic, baitfish-mimicking presentation, versus traditional topwaters.

The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic action that gives the angler the best of both worlds in swimbaiting and cranking.

Fitted with three refillable cartridges to supercharge all your soft plastics, the Scent Injector Refill Kit includes a scientifically proven fish-attractant that’s engineered to call fish from great distances and keep them holding on longer.

The Walking Haint 125 is loaded with features to trigger topwater strikes.

The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve.

The RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling hunting action

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package.

Based off of a 3D scan of a real bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal.

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently.

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)