Lures

The nose of the Flat Sided Shad is molded with a bulky head that makes it perfect for nose hooking or disguising the eye of your preferred finesse hook.

Developed in a lab and proven on the water, BaitFuel soft plastics have been scientifically engineered and proven to increase your catch rate by dispersing an enticing scent cloud that accurately mimics the smell and taste of real prey.

Featuring a long and slender worm profile with an oversized U-shaped tail, the Netbait Big Bopper Swimming Worm delivers strong vibrations as it moves through the water to excel with Carolina-rigs, Texas-rigs, or weightless presentations.

Made using the finest hand-poured plastics and injected with BaitFuel’s X55 scent formula, BF Toads are supercharged with Fish Active Scent Technology to provoke key predator feeding instincts, stimulate more bites, and encourage fish to hold on longer.

Primarily used for heavy-duty flipping applications, the B Bug is also highly effective when dragged along the bottom with a Texas or Carolina rig, used as a jig trailer, or thrown weightless for an ultra-slow rate of fall in shallow cover.

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profile is great for the dog days of summer, and even night fishing.

Buzz it, swim it, jig it, flip it, pitch it, the Paca Craw creates a helicopter effect that slows the descent and can be deployed using a variety of rigging methods.

With a slow-moving tail that whips and flows with on retrieves, its lazy action and oversized profile is great for the dog days of summer, and even night fishing.

Fitted with three refillable cartridges to supercharge all your soft plastics, the Scent Injector Refill Kit includes a scientifically proven fish-attractant that’s engineered to call fish from great distances and keep them holding on longer.

The BaitFuel Injector Kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic you fish with.

The War Eagle Night Time Spinnerbait features a single, large, black Colorado blade and a rattle chamber that produces a heavy thump and sound to call in hunting nighttime bass.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Built with a light wire frame and a Colorado/Willow blade configuration, the War Eagle River Rat Colorado Willow Spinnerbait produces an ultra hard thumping vibration and tremendous flash that gains the attention of hungry bass in every direction.

The War Eagle Gold Spinnerbaits feature a versatile Colorado and Willow blade combo - providing a seductive blend of vibration and flash.

These War Eagle Gold Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a light 24K gold plated super stainless wire for better vibration.

Built for Speed, balanced to perfection, and ready to fish right out of the package, they track true no matter how fast you want to retrieve them

War Eagle Nickel Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a super stainless wire for better vibration. Quality components are the reason why this is one of the most productive spinnerbaits on the market.

The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on plane.

Built for covering water and finding bass, the Booyah Mobster Swimjig is an all-terrain swimjig that is perfect for all types of shallow water cover.

The Boo Jig uses 50 strands of high quality silicone material to produce full, thick skirts so you can fish the jig right out of the package or trim it and thin it to whatever configuration you prefer.

The Booyah Baby Boo Jig does not have a rattle, which can make all the difference around heavily-pressured fish. Built using an ultra-fine, 60-strand silicone skirting, the Boooyah Baby Boo Jig moves through the water with a fluid, pulsing action.

The Fat Swing Impact has a distinct swinging action that fish find irresistible. It is also made with a special dual-injection molding process, which combines two different salted plastics and gives it a well-balanced action at any speed.

Based off of a 3D scan of a real bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal.