HARD BAITS

The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on plane.

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.

Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to” crankbait for anglers across the country.

The Walking Haint 125 is loaded with features to trigger topwater strikes.

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths.

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently.

Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering a realistic, baitfish-mimicking presentation, versus traditional topwaters.

Diving in the 5 to 9 foot depth range with a tight wobble, the Curve can be cranked along rocky banks and gravel flats, over grass, and near just about any other structure.

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks!

The Swamper is constructed with our specially formulated Super Soft material and Zero line contour body that provides superior collapsibility and hookup ratio while also alleviating the rigidness of straight lines.

The specially angled nose and flat belly is designed to come up and over cover while preventing body roll that is seen on keeled belly frogs