SOFT PLASTICS

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Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding tec...

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BERKLEY POWERBAIT® MAXSCENT HIT WORM

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple ...

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BERKLEY POWERBAIT® MAXSCENT FLATNOSE MINNOW

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple ...

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FLAT SIDED SHAD

The nose of the Flat Sided Shad is molded with a bulky head that makes it perfect for nose hooking or disguising the eye of your preferred finesse hook.

The nose of the Flat Sided Shad is molded with a bulky head that makes it perfect for nose hooking o...

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DRIFTER MINNOW

Developed in a lab and proven on the water, BaitFuel soft plastics have been scientifically engineered and proven to increase your catch rate by dispersing an enticing scent cloud that accurately mimics the smell and taste of real prey.

Developed in a lab and proven on the water, BaitFuel soft plastics have been scientifically engineer...

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RAPALA CRUSHCITY CLEANUP CRAW™ 3.5"

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait.

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make ...

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RAPALA CRUSHCITY BRONCO BUG™ 4"

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions th...

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YAMAMOTO BAITS 3.5" YAMATANUKI

The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a custom “heavy” soft plastic formula that allows it to be fished weightless yet cast great and fall fast.

The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a cus...

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RAPALA CRUSHCITY NED BLT™ 3"

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE m...

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RAPALA CRUSHCITY FREELOADER™

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating ji...

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TOAD THUMPER BAD CRAW

Bad Craw is built to mimic the natural action of a cray fish and features a highly detailed body.

Bad Craw is built to mimic the natural action of a cray fish and features a highly detailed body....

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TOAD THUMPER CRAW GILL

Designed with a custom hook keeper on the head for durability the Craw Gill is perfect for pitching and flipping into cover as well as being an amazing jig trailer.

Designed with a custom hook keeper on the head for durability the Craw Gill is perfect for pitchin...

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GOOGAN SLIZZARD

The newly engineered segmented body allows the Slizzard to articulate a life-like movement creating an irresistible presentation from the fall through the entire retrieve.

The newly engineered segmented body allows the Slizzard to articulate a life-like movement creatin...

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GOOGAN LOVE GRUB

Googan Baits Love Grub was created to fill the gap between a trailer and a conventional grub-style soft bait. Its tapered ribbed texture displaces both water and sediment to attract strikes in all presentations.

Googan Baits Love Grub was created to fill the gap between a trailer and a conventional grub-sty...

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GOOGAN HAPPY TRAILER

The all new Googan Baits Happy Trailer delivers a cutting-edge design to provide an unmatched level of versatility on the water.

The all new Googan Baits Happy Trailer delivers a cutting-edge design to provide an unmatched level...

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ZOOM BRUSH CRAW 5.5"

Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the curly tails formerly resided.

Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the...

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BERKLEY POWERBAIT® CHIGGER CRAW 3"

Berkley PowerBait makes novice anglers good and good anglers great!

Berkley PowerBait makes novice anglers good and good anglers great!...

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BERKLEY POWERBAIT® PIT BOSS

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel...

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ZOOM BABY BRUSH CRAW 4"

Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the curly tails formerly resided.

Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the...

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ZOOM BRUSH HOG 6" GREEN PUMPKIN MAGIC 8PK

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast f...

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ZOOM BRUSH HOG 6" WATERMELON RED 8PK

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast f...

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ZOOM BRUSH HOG 6" WATERMELON SEED 8PK

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast f...

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ZOOM BRUSH HOG 6" CALIFORNIA 420 8PK

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast f...

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ZOOM BRUSH HOG 6" JUNEBUG 8PK

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast f...

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