SOFT PLASTICS
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait.
The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.
The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a custom “heavy” soft plastic formula that allows it to be fished weightless yet cast great and fall fast.
Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.
The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.
Bad Craw is built to mimic the natural action of a cray fish and features a highly detailed body.
Designed with a custom hook keeper on the head for durability the Craw Gill is perfect for pitching and flipping into cover as well as being an amazing jig trailer.
The newly engineered segmented body allows the Slizzard to articulate a life-like movement creating an irresistible presentation from the fall through the entire retrieve.
Googan Baits Love Grub was created to fill the gap between a trailer and a conventional grub-style soft bait. Its tapered ribbed texture displaces both water and sediment to attract strikes in all presentations.
The all new Googan Baits Happy Trailer delivers a cutting-edge design to provide an unmatched level of versatility on the water.
Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the curly tails formerly resided.
Berkley PowerBait makes novice anglers good and good anglers great!
Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the curly tails formerly resided.
The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.
The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.
The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.
The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.
The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.
The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category.
The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more.
