Lures

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IN-STORE PURCHASE ONLY! - Beginner or pro, this bait does the work on its own, so a beginner can have a high precision bait from the get-go, or a pro can use this as their secret weapon to snag a big bag for the weigh-in.

IN-STORE PURCHASE ONLY! - Beginner or pro, this bait does the work on its own, so a beginner can hav...

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6TH SENSE THE DRAW 6.5

The wait is over… The Draw 6.5 is here. This smaller version of the glide bait co-designed with world renowned angler, Bassmaster Open champion, and avid swimbait fisherman, Ben Milliken.

The wait is over… The Draw 6.5 is here. This smaller version of the glide bait co-designed with wo...

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SHIMANO ARMAJOINT 190SF FLASH BOOST N HASU

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish.

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in se...

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6TH SENSE TRACE - 4K SHAD (SLOW SINKING)

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a 4-piece body that produces a life-like swimming action.

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. M...

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6TH SENSE TRACE - LIVE SHINER (SLOW SINKING)

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. M...

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6TH SENSE TRACE - 4K BLUEGILL (SLOW SINKING)

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. M...

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BaitFuel Freshwater Injector Kit

The BaitFuel Injector Kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic you fish with.

The BaitFuel Injector Kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic...

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6TH SENSE FLOW GLIDER 130

Designed to swim on a slow to medium retrieve, the Flow Glider can dart and turn with the flick of the reel handle to entice followers.

Designed to swim on a slow to medium retrieve, the Flow Glider can dart and turn with the flick of t...

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6TH SENSE TRACE 5" SLOW SINKING

The Trace 5” is the little brother to one of the best multi-jointed swimbaits on the market. The Trace stands alone when it comes to action and functionality.

The Trace 5” is the little brother to one of the best multi-jointed swimbaits on the market. The T...

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6TH SENSE HANGOVER LINE-THROUGH SWIMBAIT

Designed and tested by Bassmaster Opens champion, Ben Milliken, along with the 6th Sense team, the 6th Sense Hangover Swimbait was built to be the best line-through swimbait on the market. Engineered with 3 different internal weight variations.

Designed and tested by Bassmaster Opens champion, Ben Milliken, along with the 6th Sense team, the 6...

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SPRO SASHIMMY SWIMMER

Designed by Elite Series pro angler Bryan New, the Sashimmy Swimmer's three joint construction and four hard plastic section create a unique "S" swimming action when retrieved

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BASS MAFIA DAINGEROUS LOADED SWIMBAIT

A game-changing soft swimbait designed in collaboration with pro angler Chris Zaldain, the Bass Mafia Daingerous Loaded Swimbait 6" is engineered to dominate open waters and trigger strikes, especially around big targets.

A game-changing soft swimbait designed in collaboration with pro angler Chris Zaldain, the Bass Mafi...

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Z-MAN CHATTERBAIT JACKHAMMER 3/8 OZ FIRE CRAW

Exclusive patented ChatterBait® bladed swim jig design and stainless hex-shaped ChatterBlade®

Exclusive patented ChatterBait® bladed swim jig design and stainless hex-shaped ChatterBlade®...

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Z-MAN CHATTERBAIT JACKHAMMER 1/2 OZ FIRE CRAW

Exclusive patented ChatterBait® bladed swim jig design and stainless hex-shaped ChatterBlade®

Exclusive patented ChatterBait® bladed swim jig design and stainless hex-shaped ChatterBlade®...

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SPRO SPRO MEGALOJOHN 6" SWIMBAIT

This swimbait can be used in many different applications, but it will shine for open water fishing around docks, sea walls, and mid-water column fishing on forward facing sonar.

This swimbait can be used in many different applications, but it will shine for open water fishing a...

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BASS MAFIA DAINGEROUS SWIMBAIT UNLOADED

The Daingerous Swimbait leans on its incredibly lifelike profile and characteristics such as molded gill rakers, mandibles, and fins that combine to draw rod-jarring strikes from scale-busting bass.

The Daingerous Swimbait leans on its incredibly lifelike profile and characteristics such as molded ...

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6TH SENSE PROVOKE 106 SERIES DEEP

The Provoke series of jerkbaits were designed by our top pros with many key ingredients in mind.

The Provoke series of jerkbaits were designed by our top pros with many key ingredients in mind....

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BERKLEY SLOBBERKNOCKER 3/8 OZ

The through head design features a durable dowel-eliminating blade break off.

The through head design features a durable dowel-eliminating blade break off....

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BERKLEY SLOBBERKNOCKER 1/2 OZ

The through head design features a durable dowel-eliminating blade break off.

The through head design features a durable dowel-eliminating blade break off....

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YUM YUMBRELLA FLASH MOB JR WILLOW BLADE

The YUMbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel.

The YUMbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps an...

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YUM YUMBRELLA FLASH MOB JR COLORADO BLADE

The YUMbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel.

The YUMbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps an...

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BERKLEY POWERBAIT CULL SHAD

Featuring a pre-rigged hassle-free harness and hook retention clip to keep the treble hook secured to the belly, the body and keeling harness design prevent blowouts and keep the CullShad running true even at fast retrieve speeds.

Featuring a pre-rigged hassle-free harness and hook retention clip to keep the treble hook secured t...

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6TH SENSE PRESSURE SERIES

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths.

The Pressure Series represents the next generation in crankbaits, specifically engineered for finess...

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6TH SENSE CATWALK

Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering a realistic, baitfish-mimicking presentation, versus traditional topwaters.

Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering ...

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