Fishing Lures

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The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on plane.

The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a...

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RAPALA CRUSHCITY NED BLT™ 3"

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE m...

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RAPALA CRUSHCITY CLEANUP CRAW™ 3.5"

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait.

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make ...

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ZOOM UNI-TOAD 4" -

4-inch Zoom Uni-Toad

4-inch Zoom Uni-Toad...

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BEAST COAST TUNGSTEN SNIPER JIG

Designed with Travis Manson, the Beast Coast OW Sniper Jig targets pressured clear-water bass. Made from tungsten compound, it offers top sensitivity, sharp hook penetration, and a weedguard-free design ideal for hard-bottom spots.

Designed with Travis Manson, the Beast Coast OW Sniper Jig targets pressured clear-water bass. Made ...

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RAPALA Mooch Minnow

Made from durable TPE for floating, upright action, the Rapala Crush City Mooch Minnow uses Smart Injection Technology for precise colors, flake, salt, and scent.

Made from durable TPE for floating, upright action, the Rapala Crush City Mooch Minnow uses Smart In...

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RAPALA Janitor Worm

The Rapala Crush City Janitor Worm, crafted with Smart Injection Technology, offers precise color, flake, salt, and scent for finesse fishing when bites are tough.

The Rapala Crush City Janitor Worm, crafted with Smart Injection Technology, offers precise color, f...

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RAPALA CrushCity The Mayor Swimbait

The Rapala Crush City Mayor Swimbait, designed by pro Jacob Wheeler, has a flat-sided body and boot tail that creates a subtle kick, ideal for attracting bass.

The Rapala Crush City Mayor Swimbait, designed by pro Jacob Wheeler, has a flat-sided body and boot ...

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Dirty Jigs No-Jack Swim Jig

The Dirty Jigs No-Jack Swim Jig, with a strong Gamakatsu hook, bullet head, and fiber weedguard, navigates thick cover. Its 50-strand skirt and baitkeeper create an irresistible, natural look for big bass in tough spots.

The Dirty Jigs No-Jack Swim Jig, with a strong Gamakatsu hook, bullet head, and fiber weedguard, nav...

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Dirty Jigs LUKE CLAUSEN FINESSE JIG

Luke Clausen Finesse Jig, designed by a Bassmaster Classic champ, features a 4/0 Gamakatsu hook, 60° line tie, and all-terrain head. With a recessed line tie, 3-tone paint, and tough epoxy coat, it’s ideal for cover with realistic skirts.

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Dirty Jigs COMPACT SWIM JIG

Dirty Jigs Compact Swim Jig mimics baitfish with a lead-forward head, ideal for Alabama Shake retrieve. Features a 4/0 Gamakatsu hook, wire bait keeper, and 3D eyes. Perfect for big fish in heavy cover with braided lines, available in various colors/sizes

Dirty Jigs Compact Swim Jig mimics baitfish with a lead-forward head, ideal for Alabama Shake retrie...

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BIG BOAR

The NetBait BaitFuel HexTek Big Boar Tube combines brush hog and tube action with scent-emitting tech, creating lifelike movement and a powerful scent trail.

The NetBait BaitFuel HexTek Big Boar Tube combines brush hog and tube action with scent-emitting tec...

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HEXTEK EKO CRAW

The NetBait HexTek Eko Craw is a slender crawfish lure with teardrop appendages for subtle movement. Its dimpled hexagonal exterior holds and releases BaitFuel gel, enhanced with X55 scent for more bites. Ideal for flipping through dense cover.

The NetBait HexTek Eko Craw is a slender crawfish lure with teardrop appendages for subtle movement....

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BAITFUEL HEXTEK THE RASCAL

NetBait BaitFuel HexTek Rascal Craw, ideal for flipping docks and heavy cover, has a thin body for better hook-ups, HexTek scent tech with BaitFuel X55, and claw arms for subtle kicking action.

NetBait BaitFuel HexTek Rascal Craw, ideal for flipping docks and heavy cover, has a thin body for b...

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BaitFuel HexTek Eko Shad

The Eko Shad, made in 3” and 4” sizes, features a tapered beaver tail for natural, subtle movement and is optimized for forward-facing sonar. Its hexagonal pockets enhance BaitFuel release, attracting fish with a powerful scent trail for increased bites.

The Eko Shad, made in 3” and 4” sizes, features a tapered beaver tail for natural, subtle moveme...

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BaitFuel HexTex Blip Minnow

The Blip Minnow features a unique tail for natural movement and a hexagonal core body for a realistic presentation. It stands out in all conditions and releases enhanced BaitFuel for a stronger scent trail, attracting more fish.

The Blip Minnow features a unique tail for natural movement and a hexagonal core body for a realisti...

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BaitFuel HexTek Whiptail Shad

The 4.25" Whiptail Shad offers ideal size and lifelike movement with a quivering tail and tapered design. Perfect for bladed jigs, it releases more BaitFuel attractant through hexagonal pockets, increasing fish strikes and ensuring a successful catch.

The 4.25" Whiptail Shad offers ideal size and lifelike movement with a quivering tail and tapered de...

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YAMAMOTO BAITS Scope Shad

The Yamamoto Scope Shad, made with Mega Floater Formula, stays horizontal when paused, ideal for drop shots, and comes in great colors for clear water.

The Yamamoto Scope Shad, made with Mega Floater Formula, stays horizontal when paused, ideal for dro...

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X-ZONE Pro Series Adrenaline Craw

The Xzone Pro Series Adrenaline Craw offers versatile presentations with floating claws that create a perfect upright defensive position for a deadly action.

The Xzone Pro Series Adrenaline Craw offers versatile presentations with floating claws that create ...

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X-ZONE Pro Series Adrenaline Craw Jr.

The Adrenaline Craw Jr adds kicking action as a trailer or stand-alone bait, with floating claws that create a perfect upright, defensive posture on the bottom.

The Adrenaline Craw Jr adds kicking action as a trailer or stand-alone bait, with floating claws tha...

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X-ZONE Pro Series Blitz Worm

The Xzone Lures Pro Series Blitz Worm features a centerline for perfect rigging, infused with salt and a secret scent formula for added attraction.

The Xzone Lures Pro Series Blitz Worm features a centerline for perfect rigging, infused with salt a...

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X-ZONE Whiplash Shad Soft Jerkbait

The Xzone Whiplash Shad shines weightless on an EWG hook, delivering erratic, natural action. Its baitfish patterns blur the line between real and artificial.

The Xzone Whiplash Shad shines weightless on an EWG hook, delivering erratic, natural action. Its ba...

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X-ZONE Pro Series Slammer

The X-zone Pro Series Original Slammer mimics various bass forage and excels on multiple rigs, delivering success for smallmouth and largemouth anglers across North America.

The X-zone Pro Series Original Slammer mimics various bass forage and excels on multiple rigs, deliv...

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