Fishing Lures

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Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is pri...

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BERKLEY DIME 4

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently.

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confi...

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Nichols Catalyst Spinnerbait

Nichols Catalyst Double Willow Spinnerbaits feature 24k-gold/nickel finishes, G3 curvature, and custom willow blades for flash. With Owner hooks, Worth swivels, and pro-tie silicone skirts, they offer top quality and performance. USA-made.

Nichols Catalyst Double Willow Spinnerbaits feature 24k-gold/nickel finishes, G3 curvature, and cust...

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Nichols Lake Fork Flutter Spoon

Nichols Lake Fork Flutter Spoon, in four colors, features reflective scale finishes and mylar flash tied to a sharp treble hook. With Spro Power Swivels, it excels on slack line, mimicking a dying shad to trigger bass feeding.

Nichols Lake Fork Flutter Spoon, in four colors, features reflective scale finishes and mylar flash ...

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Dirty Jigs Compact Spinnerbait

The Dirty Jigs Compact Double Willow Spinnerbait targets pressured fish with a small profile, premium willow blades, and a finesse-cut skirt. It features a wire bait keeper, sharp hook, realistic eyes, gill plates, and hand-painted head in various colors.

The Dirty Jigs Compact Double Willow Spinnerbait targets pressured fish with a small profile, premiu...

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6TH SENSE CRUSH DD SERIES CRANKBAIT

6th Sense Crush deep diving crankbait dives deep efficiently with low drag, creating a turbulent trail. Features sharp black nickel hooks, premium paint, 3-D gill plates, eyes, and scales for unmatched realism.

6th Sense Crush deep diving crankbait dives deep efficiently with low drag, creating a turbulent tra...

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BaitFuel Gel Freshwater Attractant

BaitFuel, powered by F.A.S.T. (Fish Active Scent Technology®), stimulates fish aggression for more bites and longer hold times. Its scent cloud attracts fish, even under pressure, expanding your strike zone and keeping fish biting cast after cast.

BaitFuel, powered by F.A.S.T. (Fish Active Scent Technology®), stimulates fish aggression for more ...

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QUEEN TACKLE Tungsten Rollin' Strollin' Jig Heads

The line tie behind the head creates a rolling action, locking minnow-style bait with a wire keeper—ideal for hovering or strolling to tempt wary bass.

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STRIKE KING GRAVEL DAWG

Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to” crankbait for anglers across the country.

Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to”...

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BERKLEY POWERBAIT® NESSIE

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open th...

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BERKLEY POWERBAIT® POWERSTINGER 3.5"

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding tec...

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Nichols DUH SPOON

Nichols Duh Spoon, revamped with Spro swivels and Decoy treble, features scaling and 3-D eyes. Its fluttering action mimics injured baitfish, ideal for sonar techniques, versatile for multiple species in deep/shallow water.

Nichols Duh Spoon, revamped with Spro swivels and Decoy treble, features scaling and 3-D eyes. Its f...

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SNAG PROOF FISHING ZOO DOG WEEDLESS WALKING BAIT

The Snag Proof Zoo Dog is a topwater bait with a supple hollow body for excellent walk-the-dog action. Its snag-free hook design navigates dense cover, enticing wary fish. Adaptable to various techniques, it delivers exciting blowups from bass.

The Snag Proof Zoo Dog is a topwater bait with a supple hollow body for excellent walk-the-dog actio...

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6TH SENSE FLUTTER SPOON

6th Sense Flutter Spoon, 4.72" and 1.1oz, features a wide profile for irresistible flutter action, attracting more fish. Elevates your fishing game.

6th Sense Flutter Spoon, 4.72" and 1.1oz, features a wide profile for irresistible flutter action, a...

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SNAG PROOF FISHING Zoo Pop

The Zoo Pop™ combines finesse and power frog fishing with a soft hollow body for standout popping action. Its snag-proof, integrated hook design excels in heavy grass, pads, and vegetation, triggering reaction strikes when larger frogs are ignored.

The Zoo Pop™ combines finesse and power frog fishing with a soft hollow body for standout popping ...

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BaitFuel Freshwater Hardbait Stick

The Baitfuel Freshwater Hardbait Scent Stick with X55 attractant enhances any bait while keeping your boat mess-free. Its F.A.S.T. technology draws fish from afar, mimicking a feeding frenzy. The 0.5oz twist-up tube ensures easy application for more bites

The Baitfuel Freshwater Hardbait Scent Stick with X55 attractant enhances any bait while keeping you...

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DAIWA Yamamoto Neko Crawler Worm

The Daiwa Yamamoto Neko Crawler Worm has ribbing for lifelike feel, a flat end for weights, and a quivering tail for enticing fish.

The Daiwa Yamamoto Neko Crawler Worm has ribbing for lifelike feel, a flat end for weights, and a qu...

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WAR EAGLE Gold Framed Double Willow Spinnerbaits

These War Eagle Gold Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a light 24K gold plated super stainless wire for better vibration.

These War Eagle Gold Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo ...

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WAR EAGLE Screamin' Eagle Nickel Frame Spinnerbaits

Built for Speed, balanced to perfection, and ready to fish right out of the package, they track true no matter how fast you want to retrieve them

Built for Speed, balanced to perfection, and ready to fish right out of the package, they track true...

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WAR EAGLE Nickel Frame Double Willow Spinnerbaits

War Eagle Nickel Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a super stainless wire for better vibration. Quality components are the reason why this is one of the most productive spinnerbaits on the market.

War Eagle Nickel Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swiv...

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BERKLEY POWERBAIT® MAXSCENT HIT WORM

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple ...

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BERKLEY POWERBAIT® MAXSCENT FLATNOSE MINNOW

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple ...

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6TH SENSE CURVE 55

Diving in the 5 to 9 foot depth range with a tight wobble, the Curve can be cranked along rocky banks and gravel flats, over grass, and near just about any other structure.

Diving in the 5 to 9 foot depth range with a tight wobble, the Curve can be cranked along rocky bank...

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