Fishing Lures

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The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths.

The Pressure Series represents the next generation in crankbaits, specifically engineered for finess...

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6TH SENSE CATWALK

Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering a realistic, baitfish-mimicking presentation, versus traditional topwaters.

Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering ...

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6TH SENSE HYBRID SWIMCRANK D1 (1ft. Diver)

The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic action that gives the angler the best of both worlds in swimbaiting and cranking.

The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic...

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BILL LEWIS Scope-Stik 100 Suspending

The Bill Lewis Scope-Stik 100 sets a new jerkbait standard with vivid colors, 3D details, a weight transfer system, and Mustad hooks for top-tier performance.

The Bill Lewis Scope-Stik 100 sets a new jerkbait standard with vivid colors, 3D details, a weight t...

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BaitFuel Freshwater Refill Kit 3pk

Fitted with three refillable cartridges to supercharge all your soft plastics, the Scent Injector Refill Kit includes a scientifically proven fish-attractant that’s engineered to call fish from great distances and keep them holding on longer.

Fitted with three refillable cartridges to supercharge all your soft plastics, the Scent Injector Re...

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SPRO WALKING HAINT 125

The Walking Haint 125 is loaded with features to trigger topwater strikes.

The Walking Haint 125 is loaded with features to trigger topwater strikes....

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6TH SENSE DUKE 65

The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve.

The unique wide head design gives the Duke a tighter vibration while also displacing water giving it...

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SPRO RkCrawler 55 Crankbait

The RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling hunting action

The RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling huntin...

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SPRO RkCRAWLER 50 DD -

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package.

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive de...

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Nichols BASS MAFIA LITTLE LARRY SPOON

Nichols Bass Mafia Larry Spoon, designed by Chris Zaldain, targets big fish with its wide body and cradling action. Features detailed scale patterns, sharp dressed treble hook, ball bearing swivel, and heavy-duty split ring.

Nichols Bass Mafia Larry Spoon, designed by Chris Zaldain, targets big fish with its wide body and c...

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Savage Gear PULSE TAIL BLUEGILL

Based off of a 3D scan of a real bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal.

Based off of a 3D scan of a real bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as clo...

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STRIKE KING Sexy Dawg Jr. Walking Bait

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, d...

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BERKLEY DIME 6

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is pri...

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BERKLEY DIME 4

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently.

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confi...

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6TH SENSE FLAT FINESSE F4

This flat sided crankbait’s internal weight transfer system gives you the ability to make those long casts to help you cover more water or pinpoint accurate casts when the situation calls for it.

This flat sided crankbait’s internal weight transfer system gives you the ability to make those lo...

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BERKLEY CLICKIN' FRITTSIDE 9 SPECIAL RED CRAW

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)...

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BERKLEY CLICKIN' FRITTSIDE 9 RED SPRING CRAW

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)...

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BERKLEY CLICKIN' FRITTSIDE 9 BLACK CHARTREUSE

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)...

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BERKLEY CLICKIN' FRITTSIDE 5 BUGGIN' MIDNIGHT PEARL

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)...

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BERKLEY CLICKIN' FRITTSIDE 5 BUGGIN' GHOST MORNING DAWN

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)...

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Nichols Catalyst Spinnerbait

Nichols Catalyst Double Willow Spinnerbaits feature 24k-gold/nickel finishes, G3 curvature, and custom willow blades for flash. With Owner hooks, Worth swivels, and pro-tie silicone skirts, they offer top quality and performance. USA-made.

Nichols Catalyst Double Willow Spinnerbaits feature 24k-gold/nickel finishes, G3 curvature, and cust...

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Nichols Lake Fork Flutter Spoon

Nichols Lake Fork Flutter Spoon, in four colors, features reflective scale finishes and mylar flash tied to a sharp treble hook. With Spro Power Swivels, it excels on slack line, mimicking a dying shad to trigger bass feeding.

Nichols Lake Fork Flutter Spoon, in four colors, features reflective scale finishes and mylar flash ...

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Dirty Jigs Compact Spinnerbait

The Dirty Jigs Compact Double Willow Spinnerbait targets pressured fish with a small profile, premium willow blades, and a finesse-cut skirt. It features a wire bait keeper, sharp hook, realistic eyes, gill plates, and hand-painted head in various colors.

The Dirty Jigs Compact Double Willow Spinnerbait targets pressured fish with a small profile, premiu...

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6TH SENSE CRUSH DD SERIES CRANKBAIT

6th Sense Crush deep diving crankbait dives deep efficiently with low drag, creating a turbulent trail. Features sharp black nickel hooks, premium paint, 3-D gill plates, eyes, and scales for unmatched realism.

6th Sense Crush deep diving crankbait dives deep efficiently with low drag, creating a turbulent tra...

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