Fishing Lures

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The Yamamoto Senko, with its salt-infused body and natural action, is a versatile favorite among anglers, perfect for wacky or Texas rigs and weightless setups.

The Yamamoto Senko, with its salt-infused body and natural action, is a versatile favorite among ang...

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FLAT SIDED SHAD

The nose of the Flat Sided Shad is molded with a bulky head that makes it perfect for nose hooking or disguising the eye of your preferred finesse hook.

The nose of the Flat Sided Shad is molded with a bulky head that makes it perfect for nose hooking o...

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DRIFTER MINNOW

Developed in a lab and proven on the water, BaitFuel soft plastics have been scientifically engineered and proven to increase your catch rate by dispersing an enticing scent cloud that accurately mimics the smell and taste of real prey.

Developed in a lab and proven on the water, BaitFuel soft plastics have been scientifically engineer...

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WAR EAGLE Night Time Spinnerbaits

The War Eagle Night Time Spinnerbait features a single, large, black Colorado blade and a rattle chamber that produces a heavy thump and sound to call in hunting nighttime bass.

The War Eagle Night Time Spinnerbait features a single, large, black Colorado blade and a rattle cha...

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WAR EAGLE River Rat Spinnerbaits

Built with a light wire frame and a Colorado/Willow blade configuration, the War Eagle River Rat Colorado Willow Spinnerbait produces an ultra hard thumping vibration and tremendous flash that gains the attention of hungry bass in every direction.

Built with a light wire frame and a Colorado/Willow blade configuration, the War Eagle River Rat Col...

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WAR EAGLE Gold Framed Colorado/Willow Spinnerbaits

The War Eagle Gold Spinnerbaits feature a versatile Colorado and Willow blade combo - providing a seductive blend of vibration and flash.

The War Eagle Gold Spinnerbaits feature a versatile Colorado and Willow blade combo - providing a se...

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YAMAMOTO BAITS 3.5" YAMATANUKI

The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a custom “heavy” soft plastic formula that allows it to be fished weightless yet cast great and fall fast.

The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a cus...

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YAMAMOTO BAITS DOUBLE TAIL HULA GRUB -

The Yamamoto Hula Grub, with its double tail, Senko-style body, and rubber tentacles, is a versatile, salt-loaded soft bait perfect year-round for any rig.

The Yamamoto Hula Grub, with its double tail, Senko-style body, and rubber tentacles, is a versatile...

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6TH SENSE BODEGA CREATURE BAIT

6th Sense Bodega Creature Bait features a ribbed body, flapping appendages, and pulsing legs for enticing bass. Ideal for flipping, pitching, Carolina rigs, or jig trailers. A versatile crawfish imitator.

6th Sense Bodega Creature Bait features a ribbed body, flapping appendages, and pulsing legs for ent...

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BEAST COAST LIL' MAGNUM JIG

The Lil’ Magnum Jig is a compact tungsten flipping jig with a micro vertical line tie, built for grassy cover. Fast-falling, ultra-sensitive, and fitted with a sharp 4/0 BKK hook, it features wire-tied skirts, a double bait keeper, and size stamps.

The Lil’ Magnum Jig is a compact tungsten flipping jig with a micro vertical line tie, built for g...

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STRIKE KING RATTLIN RAGE CRAW -

The Strike King Rattlin' Rage Craw features rattling acoustics, flapping claws, and high-grade plastic for big vibration and action—perfect for rigs or jig trailers.

The Strike King Rattlin' Rage Craw features rattling acoustics, flapping claws, and high-grade plast...

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ZOOM TRICK WORM -

The Zoom Trick Worm is perfect for floating worm techniques, triggering strikes from post-spawn and suspended bass. Fish it weightless, wacky, or Carolina-rigged for lively, effective action.

The Zoom Trick Worm is perfect for floating worm techniques, triggering strikes from post-spawn and ...

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X-ZONE Stealth Finesse Series Scented Stealth Craw

The 2.5” X Zone Stealth Craw mimics a lifelike defensive crawfish with floating claws, realistic colors, and crawfish scent for more bites and holding power.

The 2.5” X Zone Stealth Craw mimics a lifelike defensive crawfish with floating claws, realistic c...

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STRIKE KING Rage Twin Tail Menace Grub

The Strike King Rage Twin Tail Menace Grub offers superior action with high-grade plastic, versatile jig use, and vibrant colors to match local forage.

The Strike King Rage Twin Tail Menace Grub offers superior action with high-grade plastic, versatile...

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STRIKE KING Rage Tail Craw 7pk

Strike King's Rage Tail baits feature unique tail designs and premium plastics for unmatched action. Fish Texas, Carolina rigged, or as jig trailers!

Strike King's Rage Tail baits feature unique tail designs and premium plastics for unmatched action....

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RAPALA Hedgehog

Back ribs hide the hook point for durability, while Rapala’s Smart Injection Technology ensures custom colors, flake, salt, and scent for perfect flipping results.

Back ribs hide the hook point for durability, while Rapala’s Smart Injection Technology ensures cu...

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RAPALA Pig Stick Stick Bait

The Pigstick, with an integrated slot for VMC Crossover Rings, boosts durability and excels in wacky or neko rigs, enticing bites when others fail.

The Pigstick, with an integrated slot for VMC Crossover Rings, boosts durability and excels in wacky...

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DAMIKI VAULT BLADE BAIT

The Damiki Vault is a versatile blade bait, ideal for bass and other fish. Its vibrating action and lifelike colors excel in cold water, mimicking forage species.

The Damiki Vault is a versatile blade bait, ideal for bass and other fish. Its vibrating action and ...

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WAR EAGLE Buzzbait

The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on plane.

The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a...

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RAPALA CRUSHCITY NED BLT™ 3"

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE m...

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RAPALA CRUSHCITY CLEANUP CRAW™ 3.5"

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait.

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make ...

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RAPALA CRUSHCITY BRONCO BUG™ 4"

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions th...

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ZOOM UNI-TOAD 4" -

4-inch Zoom Uni-Toad

4-inch Zoom Uni-Toad...

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BEAST COAST TUNGSTEN SNIPER JIG

Designed with Travis Manson, the Beast Coast OW Sniper Jig targets pressured clear-water bass. Made from tungsten compound, it offers top sensitivity, sharp hook penetration, and a weedguard-free design ideal for hard-bottom spots.

Designed with Travis Manson, the Beast Coast OW Sniper Jig targets pressured clear-water bass. Made ...

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