Fishing Lures
BaitFuel, powered by F.A.S.T. (Fish Active Scent Technology®), stimulates fish aggression for more bites and longer hold times. Its scent cloud attracts fish, even under pressure, expanding your strike zone and keeping fish biting cast after cast.
The line tie behind the head creates a rolling action, locking minnow-style bait with a wire keeper—ideal for hovering or strolling to tempt wary bass.
Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to” crankbait for anglers across the country.
Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.
Designed with both profile and action in mind, the Paddlin' Powerstinger is best used as a bladed jig trailer or threaded onto a swimbait jig head.
The Swamper is constructed with our specially formulated Super Soft material and Zero line contour body that provides superior collapsibility and hookup ratio while also alleviating the rigidness of straight lines.
The specially angled nose and flat belly is designed to come up and over cover while preventing body roll that is seen on keeled belly frogs
Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking the dog' an easy task.
The 6th Sense Speed Glide 100 was designed as an all purpose bait imitation. Engineered with a heavy weighting system to cast long distances and cover water to simply catch more fish.
The flat-sided crankbait is back, and its moving with a Tennessee swagger.
Built to dive 4-6 feet, the Chick Magnet Jr is a downsized version of the award-winning Chick Magnet that was introduced by Strike King in 2021
Nichols Duh Spoon, revamped with Spro swivels and Decoy treble, features scaling and 3-D eyes. Its fluttering action mimics injured baitfish, ideal for sonar techniques, versatile for multiple species in deep/shallow water.
The Snag Proof Zoo Dog is a topwater bait with a supple hollow body for excellent walk-the-dog action. Its snag-free hook design navigates dense cover, enticing wary fish. Adaptable to various techniques, it delivers exciting blowups from bass.
6th Sense Flutter Spoon, 4.72" and 1.1oz, features a wide profile for irresistible flutter action, attracting more fish. Elevates your fishing game.
The Zoo Pop™ combines finesse and power frog fishing with a soft hollow body for standout popping action. Its snag-proof, integrated hook design excels in heavy grass, pads, and vegetation, triggering reaction strikes when larger frogs are ignored.
The Baitfuel Freshwater Hardbait Scent Stick with X55 attractant enhances any bait while keeping your boat mess-free. Its F.A.S.T. technology draws fish from afar, mimicking a feeding frenzy. The 0.5oz twist-up tube ensures easy application for more bites
Built for Speed, balanced to perfection, and ready to fish right out of the package, they track true no matter how fast you want to retrieve them
War Eagle Nickel Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a super stainless wire for better vibration. Quality components are the reason why this is one of the most productive spinnerbaits on the market.
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Diving in the 5 to 9 foot depth range with a tight wobble, the Curve can be cranked along rocky banks and gravel flats, over grass, and near just about any other structure.
The Damiki MTB Noisy Buzzbait features a Ball Knocker for loud sound and an M-Hull head design for improved performance over standard buzzbaits.
The Yamamoto Senko, with its salt-infused body and natural action, is a versatile favorite among anglers, perfect for wacky or Texas rigs and weightless setups.
