Fishing Lures
Made from durable TPE for floating, upright action, the Rapala Crush City Mooch Minnow uses Smart Injection Technology for precise colors, flake, salt, and scent.
The Rapala Crush City Janitor Worm, crafted with Smart Injection Technology, offers precise color, flake, salt, and scent for finesse fishing when bites are tough.
The Rapala Crush City Mayor Swimbait, designed by pro Jacob Wheeler, has a flat-sided body and boot tail that creates a subtle kick, ideal for attracting bass.
The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.
Using the proven shape of the Brush Hog and adding a slight tweak…placing crawfish claws where the curly tails formerly resided.
The War Eagle Jiu-Jigsu is designed for fighting big bass!
The War Eagle Jiu-Jigsu is designed for fighting big bass!
The War Eagle Jiu-Jigsu is designed for fighting big bass!
The War Eagle Jiu-Jigsu is designed for fighting big bass!
The War Eagle Jiu-Jigsu is designed for fighting big bass!
The War Eagle Jiu-Jigsu is designed for fighting big bass!
The Zoom Brush Hog is a top creature bait with lifelike motion, soft yet durable plastic, and versatile rigging options—perfect for big bass anywhere!
The Dirty Jigs No-Jack Swim Jig, with a strong Gamakatsu hook, bullet head, and fiber weedguard, navigates thick cover. Its 50-strand skirt and baitkeeper create an irresistible, natural look for big bass in tough spots.
Luke Clausen Finesse Jig, designed by a Bassmaster Classic champ, features a 4/0 Gamakatsu hook, 60° line tie, and all-terrain head. With a recessed line tie, 3-tone paint, and tough epoxy coat, it’s ideal for cover with realistic skirts.
Dirty Jigs Compact Swim Jig mimics baitfish with a lead-forward head, ideal for Alabama Shake retrieve. Features a 4/0 Gamakatsu hook, wire bait keeper, and 3D eyes. Perfect for big fish in heavy cover with braided lines, available in various colors/sizes
The NetBait BaitFuel HexTek Big Boar Tube combines brush hog and tube action with scent-emitting tech, creating lifelike movement and a powerful scent trail.
The NetBait HexTek Eko Craw is a slender crawfish lure with teardrop appendages for subtle movement. Its dimpled hexagonal exterior holds and releases BaitFuel gel, enhanced with X55 scent for more bites. Ideal for flipping through dense cover.
NetBait BaitFuel HexTek Rascal Craw, ideal for flipping docks and heavy cover, has a thin body for better hook-ups, HexTek scent tech with BaitFuel X55, and claw arms for subtle kicking action.
The Eko Shad, made in 3” and 4” sizes, features a tapered beaver tail for natural, subtle movement and is optimized for forward-facing sonar. Its hexagonal pockets enhance BaitFuel release, attracting fish with a powerful scent trail for increased bites.
The Blip Minnow features a unique tail for natural movement and a hexagonal core body for a realistic presentation. It stands out in all conditions and releases enhanced BaitFuel for a stronger scent trail, attracting more fish.
The 4.25" Whiptail Shad offers ideal size and lifelike movement with a quivering tail and tapered design. Perfect for bladed jigs, it releases more BaitFuel attractant through hexagonal pockets, increasing fish strikes and ensuring a successful catch.
The Yamamoto Scope Shad, made with Mega Floater Formula, stays horizontal when paused, ideal for drop shots, and comes in great colors for clear water.
The Xzone Tungsten Ball Head Jig Heads, made from eco-friendly tungsten, offer superior sensitivity, secure bait holding, and sharp hooks for finesse presentations.
The Xzone Lures Pro Series Swammer Swimbait excels in catching bass, pike, musky, lake trout, and walleye, whether on flats, deep waters, or through the ice.
