Fishing Lures
The Lil’ Magnum Jig is a compact tungsten flipping jig with a micro vertical line tie, built for grassy cover. Fast-falling, ultra-sensitive, and fitted with a sharp 4/0 BKK hook, it features wire-tied skirts, a double bait keeper, and size stamps.
The Strike King Rattlin' Rage Craw features rattling acoustics, flapping claws, and high-grade plastic for big vibration and action—perfect for rigs or jig trailers.
The Zoom Trick Worm is perfect for floating worm techniques, triggering strikes from post-spawn and suspended bass. Fish it weightless, wacky, or Carolina-rigged for lively, effective action.
The 2.5” X Zone Stealth Craw mimics a lifelike defensive crawfish with floating claws, realistic colors, and crawfish scent for more bites and holding power.
The Strike King Rage Twin Tail Menace Grub offers superior action with high-grade plastic, versatile jig use, and vibrant colors to match local forage.
Strike King's Rage Tail baits feature unique tail designs and premium plastics for unmatched action. Fish Texas, Carolina rigged, or as jig trailers!
Back ribs hide the hook point for durability, while Rapala’s Smart Injection Technology ensures custom colors, flake, salt, and scent for perfect flipping results.
The Pigstick, with an integrated slot for VMC Crossover Rings, boosts durability and excels in wacky or neko rigs, enticing bites when others fail.
The Damiki Vault is a versatile blade bait, ideal for bass and other fish. Its vibrating action and lifelike colors excel in cold water, mimicking forage species.
The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on plane.
Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.
Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait.
The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.
Bad Craw is built to mimic the natural action of a cray fish and features a highly detailed body.
Designed with a custom hook keeper on the head for durability the Craw Gill is perfect for pitching and flipping into cover as well as being an amazing jig trailer.
The newly engineered segmented body allows the Slizzard to articulate a life-like movement creating an irresistible presentation from the fall through the entire retrieve.
Googan Baits Love Grub was created to fill the gap between a trailer and a conventional grub-style soft bait. Its tapered ribbed texture displaces both water and sediment to attract strikes in all presentations.
The all new Googan Baits Happy Trailer delivers a cutting-edge design to provide an unmatched level of versatility on the water.
The BOOYAH Pad Crasher 1/2 oz is strong enough to handle the violent bass bites, but light enough to not get tangled in weeds.
The BOOYAH Pad Crasher Jr. hollow body frog is shaped like its big brother, the BOOYAH Pad Crasher, but with a smaller profile that produces less commotion on top.
The BOOYAH Pad Crasher Jr. is shaped like its big brother the BOOYAH Pad Crasher, but half the size allowing for lighter treads and smaller profile. The Pad Crasher Jr. still has enough weight to use on bait-casting gear.
The BOOYAH Pad Crasher Jr. is shaped like its big brother the BOOYAH Pad Crasher, but half the size allowing for lighter treads and smaller profile. The Pad Crasher Jr. still has enough weight to use on bait-casting gear.
Designed with Travis Manson, the Beast Coast OW Sniper Jig targets pressured clear-water bass. Made from tungsten compound, it offers top sensitivity, sharp hook penetration, and a weedguard-free design ideal for hard-bottom spots.
