Fishing Lures
Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.
Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently.
Nichols Catalyst Double Willow Spinnerbaits feature 24k-gold/nickel finishes, G3 curvature, and custom willow blades for flash. With Owner hooks, Worth swivels, and pro-tie silicone skirts, they offer top quality and performance. USA-made.
Nichols Lake Fork Flutter Spoon, in four colors, features reflective scale finishes and mylar flash tied to a sharp treble hook. With Spro Power Swivels, it excels on slack line, mimicking a dying shad to trigger bass feeding.
The Dirty Jigs Compact Double Willow Spinnerbait targets pressured fish with a small profile, premium willow blades, and a finesse-cut skirt. It features a wire bait keeper, sharp hook, realistic eyes, gill plates, and hand-painted head in various colors.
6th Sense Crush deep diving crankbait dives deep efficiently with low drag, creating a turbulent trail. Features sharp black nickel hooks, premium paint, 3-D gill plates, eyes, and scales for unmatched realism.
BaitFuel, powered by F.A.S.T. (Fish Active Scent Technology®), stimulates fish aggression for more bites and longer hold times. Its scent cloud attracts fish, even under pressure, expanding your strike zone and keeping fish biting cast after cast.
The line tie behind the head creates a rolling action, locking minnow-style bait with a wire keeper—ideal for hovering or strolling to tempt wary bass.
Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to” crankbait for anglers across the country.
Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.
Nichols Duh Spoon, revamped with Spro swivels and Decoy treble, features scaling and 3-D eyes. Its fluttering action mimics injured baitfish, ideal for sonar techniques, versatile for multiple species in deep/shallow water.
The Snag Proof Zoo Dog is a topwater bait with a supple hollow body for excellent walk-the-dog action. Its snag-free hook design navigates dense cover, enticing wary fish. Adaptable to various techniques, it delivers exciting blowups from bass.
6th Sense Flutter Spoon, 4.72" and 1.1oz, features a wide profile for irresistible flutter action, attracting more fish. Elevates your fishing game.
The Zoo Pop™ combines finesse and power frog fishing with a soft hollow body for standout popping action. Its snag-proof, integrated hook design excels in heavy grass, pads, and vegetation, triggering reaction strikes when larger frogs are ignored.
The Baitfuel Freshwater Hardbait Scent Stick with X55 attractant enhances any bait while keeping your boat mess-free. Its F.A.S.T. technology draws fish from afar, mimicking a feeding frenzy. The 0.5oz twist-up tube ensures easy application for more bites
Built for Speed, balanced to perfection, and ready to fish right out of the package, they track true no matter how fast you want to retrieve them
War Eagle Nickel Spinnerbaits feature custom hand tied skirts, a Mustad needlepoint hook, Sampo swivels and a super stainless wire for better vibration. Quality components are the reason why this is one of the most productive spinnerbaits on the market.
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Diving in the 5 to 9 foot depth range with a tight wobble, the Curve can be cranked along rocky banks and gravel flats, over grass, and near just about any other structure.
The Damiki MTB Noisy Buzzbait features a Ball Knocker for loud sound and an M-Hull head design for improved performance over standard buzzbaits.
The Yamamoto Senko, with its salt-infused body and natural action, is a versatile favorite among anglers, perfect for wacky or Texas rigs and weightless setups.
The Daiwa Yamamoto Neko Crawler Worm has ribbing for lifelike feel, a flat end for weights, and a quivering tail for enticing fish.
