Lures

The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic action that gives the angler the best of both worlds in swimbaiting and cranking.

Fitted with three refillable cartridges to supercharge all your soft plastics, the Scent Injector Refill Kit includes a scientifically proven fish-attractant that’s engineered to call fish from great distances and keep them holding on longer.

The Walking Haint 125 is loaded with features to trigger topwater strikes.

The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve.

The RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling hunting action

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package.

Based off of a 3D scan of a real bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal.

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure.

Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently.

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 7'-10' | 2-3M|
BAIT SIZE: 9 (1/2OZ)

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)

SWIMMING DEPTH: 2'-5' | 0.5-1.5M|
BAIT SIZE: 5 BIGGUN' (3/7OZ)

The RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland.

The RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland.

The RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland.

The RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland.

The RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland.

The RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland.

The RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland.

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait.